Video engine that generates demand.
We help B2B content teams create a video engine. End-to-end service: strategy, remote production, distribution.
Video engine that generates demand.
We help B2B content teams create a video engine. End-to-end service: strategy, remote production, distribution.
How we're different:
Hint: not your typical "video production company"
Produced in person.
Classic production with two or more cameras. It takes time, highly expensive and often out of touch with today’s social media trends. That’s what they do.
Produced fully remotely.
In vast majority of cases you don’t need to hire a video crew. We will match and surpass expensive production setup by sending you our video kit and set it up over the web. It’s easy to do. You save time and cost.
Optimised for pre-internet.
More often videos they publish are made for TV era, not social media today where your customers spend time. That includes scripting, hook, delivery, spokesperson and editing style.
Optimised for social.
Each video we make follows the rules of social platform it will be published on. Every script, editing and delivery on camera is optimized for it.
It's a standalone project.
They produce videos you ask them without looking at the bigger marketing and content strategy.
It's part of a larger strategy.
As marketers we always look at the content we create as a piece of a big sales and marketing puzzle. Our is to make sure videos amplify your existing campaigns.
Visual attractiveness.
They make videos that look slick, often overproduced without regard will your target customers watch them or not.
Consumption focused.
We make videos that your audience wants to watch by making sure fundamentals are there. Scripting, hook, clean editing, topics, distribution
How we're different
Hint: not your typical "video production company"
Produced in person.
Classic production with two or more cameras. It takes time, highly expensive and often out of touch with today’s social media trends. That’s what they do.
Produced fully remotely.
In vast majority of cases you don’t need to hire a video crew. We will match and surpass expensive production setup by sending you our video kit and set it up over the web. It’s easy to do. You save time and cost.
Optimised for pre-internet.
More often videos they publish are made for TV era, not social media today where your customers spend time. That includes scripting, hook, delivery, spokesperson and editing style.
Optimised for social.
Each video we make follows the rules of social platform it will be published on. Every script, editing and delivery on camera is optimized for it.
It's a standalone project.
They produce videos you ask them without looking at the bigger marketing and content strategy.
It's part of a larger strategy.
As marketers we always look at the content we create as a piece of a big sales and marketing puzzle. Our is to make sure videos amplify your existing campaigns.
Visual attractiveness.
They make videos that look slick, often overproduced without regard will your target customers watch them or not.
Consumption focused.
We make videos that your audience wants to watch by making sure fundamentals are there. Scripting, hook, clean editing, topics, distribution
Let us give you a sneak peak
Before and after of our client's video content.
Before Sway.
After Sway.
Our remote production process
Creating video content just got a lot more simple.
Get your pro gear.
02
Set it up.
Record.
Our remote production process
Creating video content just got a lot more simple
Get your pro gear.
02
Set it up.
Record.
But we don't stop there
Our service goes beyond "video production"
Video Audit
An in depth review of your content efforts. Performance, types of content you produce and distribution channels. This way, we can see where video fits and builds on what you already have.
Video Strategy
This a complete game plan for your video. It's optional. Partners we work with sometimes already have it built out. Strategy document answers questions like what videos to create, topics/themes/formats, which channels to use, how often.
Video Distribution
Creating videos is great but if they don't get seen... well that's a lot wasted work. That's why we put so much emphasis on distribution for the video content, we create.
But we don't stop there
Our service goes beyond "video production"
Video Audit
An in depth review of your content efforts. Performance, types of content you produce and distribution channels. This way, we can see where video fits and builds on what you already have.
Video Strategy
This a complete game plan for your video. It's optional. Partners we work with sometimes already have it built out. Strategy document answers questions like what videos to create, topics/themes/formats, which channels to use, how often.
Video Distribution
Creating videos is great but if they don't get seen... well that's a lot wasted work. That's why we put so much emphasis on distribution for the video content, we create.
What people think of Sway
Leeway
"They've been invaluable in establishing our authority in our market and especially in turning a podcast into a LinkedIn organic content machine. Don't hesitate to adapt if you want."
Thibaut Caoudal, Co-Founder at Leeway
Boclips
"It has been an absolute pleasure to work with, the team have a fundamental understanding of video within social media and have been able turn any type of content we throw at them into a creative, effective and engaging video."
Dalano Barnes, Video Creator at Boclips
Visto.ai
"I've known Sergey for years and consumed a ton of his content. He's incredibly passionate and skilled at what he does, and I'd highly recommend him to any person or company that is looking to improve their video content game."
Josh Schachnow, CEO & Co-Founder at Visto.ai
Raise the Runway
"Sergey and Josef are amazing marketers first and video wizards second. There is a lot of video for the sake of video out there, but everything these two create is highly engaging and most importantly supports the company content strategy."
Zineb Layachi, Founder at Raise the Runway
What people think of Sway
Leeway
"They've been invaluable in establishing our authority in our market and especially in turning a podcast into a LinkedIn organic content machine. Don't hesitate to adapt if you want."
Thibaut Caoudal, Co-Founder at Leeway
Boclips
"It has been an absolute pleasure to work with, the team have a fundamental understanding of video within social media and have been able turn any type of content we throw at them into a creative, effective and engaging video."
Dalano Barnes, Video Creator at Boclips
Visto.ai
"I've known Sergey for years and consumed a ton of his content. He's incredibly passionate and skilled at what he does, and I'd highly recommend him to any person or company that is looking to improve their video content game."
Josh Schachnow, CEO & Co-Founder at Visto.ai
Raise the Runway
"Sergey and Josef are amazing marketers first and video wizards second. There is a lot of video for the sake of video out there, but everything these two create is highly engaging and most importantly supports the company content strategy."
Zineb Layachi, Founder at Raise the Runway
Contact us
Fill out the form below and we'll be in touch to see if we're a good fit.
Contact us
Fill out the form below and we'll be in touch to see if we're a good fit to help.
Why we're doing this
Coming from the creator world, we couldn't believe how expensive some B2B videos are and how little engagement they get. Why aren't more YouTube-level creators working with B2B companies? There's a big gap between low priced Fiverr editors and expensive studios charging $6,000+ per video. As marketers, we understand video on a consumer level. The whole approach is the opposite to just "shoot and edit." It's about creating a video strategy, looking at your distribution channels, aligning it with marketing, adapting video formats to specific social platforms. So you can produce video at scale and get business results. That's why we created Sway.
Why we're doing this
Coming from the creator world, we couldn't believe how expensive some B2B videos are and how little engagement they get. Why aren't more YouTube-level creators working with B2B companies? There's a big gap between low priced Fiverr editors and expensive studios charging $6,000+ per video. As marketers, we understand video on a consumer level. The whole approach is the opposite to just "shoot and edit." It's about creating a video strategy, looking at your distribution channels, aligning it with marketing, adapting video formats to specific social platforms. So you can produce video at scale and get business results. That's why we created Sway.
FAQ
FAQ
Sway.
Remote video production service
for B2B SaaS companies.
Sway.
Remote video production service for B2B SaaS companies.